Friday, September 10, 2010

Make More Money From Your Customers

December 16, 2009 by Brian Tubbs  
Filed under Business

Here are 10 easy to implement, ways to increase your online sales in no time at all

1. After you make a sale, make sure you contact the buyer. Compose an e-mail to the buyer and thank them for the purchase, then include an ad for other items that you are selling. Follow up with them once a week and see how they are enjoying the product. The main goal in emailing them once a week is to build trust with the customer, so make sure to stay in contact with them.

2. You could upsell to your customers. When they’re at your order page, let them know you have more products that are related to the product they are purchasing now. Then add a button so they can add the new products to there order if they are interested.

3. Use giveaways when people refer 6 people to your product and they purchase, they will receive a full rebate of their purchase price. This will get your buyers to become your salespeople and you will make more sales because of it. Don’t worry about the refunds, most people will only refer 1 or 2 people and just stop.

4. When you sell an item to a customer, give your buyers the choice of joining your affiliate program for the item they just purchased, then they can earn money by advertising the same product they just bought. This will multiply the sale you just made.

5. Offer your buyers the chance to purchase the master resale rights to this product. You could include an ad on or with the product for other products you sell. You will make more sales both with a one time offer and as another purchase from the same customer.

6. You could cross promote your product with other businesses’ products in a package deal. Build a fly in add for the special package that you can place on every page, for every product you sell.

7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will help to stimulate additional purchases from the same customer.

8. Send your customers a catalog of add-on products for the original product they purchased. Include in your catalog all items that you sell and include an upgrade to the product the customer has already purchased. If they liked the first product they will buy from you again.

9. Use gift cards or gift certificates for your website. You will receive extra money from the sale of the gift card. If the receiver of the gift certificate cashes this in, you also have the chance of selling more products from your site to the new customer.

10. Send your customers gifts when they spend a certain amount at your website. The freebies should have your ad printed on them. You can simply place your website on a bumper sticker and give it to every customer. This is a great way to get free advertising for your website while people are wearing your ad.

That should do it. The great thing about these powerful strategies is that you can implement them immediately. These are very simple steps and setting them up should be easy as well and the outcome of using these tips can make you a lot more money. It is extremely important to make your customer and/or prospect feel special and to provide them with additional value-added items that will keep them coming back.

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