Introduction To Search Engine Optimization
Search engine optimization and positioning is so common nowadays that a lot of people are sent unsolicited search engine optimization proposals over the internet. There are a lot of search engine optimization consultants that try to sweet-talk companies and individuals into paying lots of money for search engine optimization with guaranteed results and submission to over 100,000 search engines and directories.
In search engine optimization, there are no instant results or permanent top positions. There are actually no guarantees in SEO. There are no shortcuts either. Search engine optimization takes heavy work and fine tuning of contents. It also involves tons of patience as results do not come overnight.
Content is also important when it comes to search engine optimization. In fact, it is credibly the single most powerful thing for you to do in order to be found on the World Wide Web. A site that is technically seamless for search engine robots, it will not help you much unless you put in good contents.
Frames cause trouble for the people who find your site through search engines. If someone follows the link from a search result listing to a frame-based site, they will land in a document that is outside of its parent frameset. This will most likely create confusion.
Most search engines do not place great importance on meta tags and meta descriptions anymore. They have been utilized way too much by spammers. However that does not mean you should omit it.
Check out your URLs. Make sure your domain name includes an main keyword. Also note important parts in search engine optimization have a good page title. This line of text (in the title tag) shows on the title bar of your browser when you’re looking at a web site and ideally, it should include your primary target keywords. Same goes for search engine optimization of headings. The heading tags of your pages (h1, h2, etc.) serve a dual purpose. They are very useful for search engine optimization.